Category Archives: Print Design

What happened to us?

Hello,

Its good to be back, we started off strong and went off in the wrong direction. We opened an office in Bridgeport, CT but struggled with keeping our offices open, train and right blog post. So we decided to make some changes and we will focus more on our blogging and web and print tutorials rather than on the day to day struggles at our office.

So sorry for the delay and we will keep you posted!

Eric

 

The Art of Juggling

Hello all,

It has been a while since I last posted. The reason behind the slow post has been work in the background. In 2013 Toro Media Group opened its first training school for Adobe software in Bridgeport CT. We handled a promotional video for The Veteran’s Art Foundation and we developed new logos for two new companies in NY and Atlanta, so we have been quite busy.

On the downside, business has been slow at the school. Our goal while noble has not come to fruition. Bridgeport, CT is a city on the East Coast with its share of problems. In the past few years, the city has seen a rise in crime, poverty, and corruption in city government. The city is located in one of the wealthiest counties in the United States, Fairfield county but Bridgeport has not benefitted from its parental relationship despite being the most populated city in the state of CT. While only an hour away from NYC, its reputation is still stigmatized by poverty, high crime, and corruption.

As a business, we thought that this would be a great place to open a school and help the younger generation learn marketable skills that could propel them to bigger things and suitable employment in design and programming.

Currently, we are still building on our business model and hope that we can persuade our young ones to get off the streets and learn marketable skills. While we do handle for-profit jobs, the money made is poured into the school. We purchase ready-made curriculums and all the instructors are trained and certified in the Adobe and Microsoft products.
The reality is that the resources needed far outweighs the money that we get from our for-profit projects. There is still the utility cost and the cost of books, paper, and software that can be quite expensive and for that reason, we thought it best to use older licensed copies of CS4 suite as the platform for design, also our computers are running the minimum requirements using XP. Truthfully that is not bad, the key is to learn the software and we have done a remarkable job of training children who have created nice pieces given the limitations of our facilities.

If you interested in helping or would like to donate computers and software, or even your time, please contact Eric Toro at (347) 931-7300 or by email at etoro@toromediagroup.com. Below is a snapshot of our training facility.

Offices of Park City Desktop

Take care and keep in touch.

Head First WordPress – Ideal Book for Creative & Business Bloggers

WordPress Publication

About a year ago I started a self-hosted WordPress site for my firm. The problem was that most of the books that I got were not very intuitive. I would fumble through the WordPress Documentation which in itself was written well but in a plain vanilla way. So it made retaining information hard since there was a lack of visuals and footnotes for references. Then came Head First WordPress which was a great book for a guy like me a business marketer/graphic designer who does not have a lot of experience working with CMS (Content Management Systems) or Blogging Software.

Head First WordPress is designed to help you learn concepts and ideas fast and shows you visually what you need to do. The book designed is intentional because the layout is designed to stimulate your mind into learning new concepts and retaining them as well. I enjoyed the book because as you see in my blog I was able to implement many of the concepts that I learned from my blog. In fact, this book is my WordPress Bible.

I would recommend this book for business people, creative people for anybody that really needs to learn WordPress easy and yet not be bored in learning a technical subject. I like the book because it was easy to grasp and it made learning fun especially with the visuals which help reinforce certain concepts that you need to understand when it comes to stylesheets and other HTML markup language. As a business marketer it just makes my job that much easier, as a graphic designer with a coding background, I am glad that I do not have to labor over code like I use to some years back. So if you need a good WordPress book, I say get the Head First WordPress from O’Reilly and learn how to be a WordPress rockstar!

The Head First Series is published and distributed by O’Reilly Media.