Are you ready for SMX 2017!

Looking to understand and succeed in search marketing? The world’s largest search engine marketing conference, SMX East is taking place this October 24-26, 2017 at the Jacob K. Javits Convention Center, 655 West 34th Street
New York, NY 10001. It’s a great show to attend, I will see you there if possible and the conference allows SEO/SEM specialists to take a deep dive into SEO and SEM tactics that tackle their search marketing challenges.

SMX is the only conference entirely devoted to search marketing and how search fits in the marketing mix. For more information go to: SMX East, NYC

The conference is produced and sponsored by Search Engine Land and Marketing Land.

See you there!

Eric

The Art of Juggling

Hello all,

It has been a while since I last posted. The reason behind the slow post has been work in the background. In 2013 Toro Media Group opened its first training school for Adobe software in Bridgeport CT. We handled a promotional video for The Veteran’s Art Foundation and we developed new logos for two new companies in NY and Atlanta, so we have been quite busy.

On the downside, business has been slow at the school. Our goal while noble has not come to fruition. Bridgeport, CT is a city on the East Coast with its share of problems. In the past few years, the city has seen a rise in crime, poverty, and corruption in city government. The city is located in one of the wealthiest counties in the United States, Fairfield county but Bridgeport has not benefitted from its parental relationship despite being the most populated city in the state of CT. While only an hour away from NYC, its reputation is still stigmatized by poverty, high crime, and corruption.

As a business, we thought that this would be a great place to open a school and help the younger generation learn marketable skills that could propel them to bigger things and suitable employment in design and programming.

Currently, we are still building on our business model and hope that we can persuade our young ones to get off the streets and learn marketable skills. While we do handle for-profit jobs, the money made is poured into the school. We purchase ready-made curriculums and all the instructors are trained and certified in the Adobe and Microsoft products.
The reality is that the resources needed far outweighs the money that we get from our for-profit projects. There is still the utility cost and the cost of books, paper, and software that can be quite expensive and for that reason, we thought it best to use older licensed copies of CS4 suite as the platform for design, also our computers are running the minimum requirements using XP. Truthfully that is not bad, the key is to learn the software and we have done a remarkable job of training children who have created nice pieces given the limitations of our facilities.

If you interested in helping or would like to donate computers and software, or even your time, please contact Eric Toro at (347) 931-7300 or by email at etoro@toromediagroup.com. Below is a snapshot of our training facility.

Offices of Park City Desktop

Take care and keep in touch.

Research your online marketing vendors

As I peruse the internet, I see more and more companies offering SEO, Internet Marketing, Link Building, Social Media Strategies and other online services to help you increase your page ranking, link juice, and followers.

This is the digital age of snake oil and while there are many legitimate firms that are out there to help your online and social media presence in a very real and legal way, there are also the scammers trying to separate you from your marketing budget.

The reality is you should do your due diligence when seeking a provider, you should research everyone from your designer to your agency and if have someone handling social media check him out as well. This will ensure that you get the best people to handle your online presence.

Also be leary of your brother-in-law’s cousin who designs web pages, or your neighbor’s nephew. While sometimes it is good to hire people that you are acquainted with or receive positive feedback on, for the most part, this can work against you and you will probably have a bigger problem on your hands in the long run.

I normally check out a person’s past work and business relationships. I do not count a relative or one of their personal friends as a reference since who would give their buddy a bad review?

They should have bonafide business relationships and samples of worked performed or services rendered that show their competency as well as their ability to deliver. So that I can shorten this post here is something to remember when you hire a person or team with a real and proven track record, you will most likely achieve or receive the outcome you would be looking for.

If you cut corners and go with people that promise or say that they can achieve your outcome without any real research on your part, most likely you will end up losing money on an effort that was futile, to begin with.

So do yourself a favor and research your vendors, in the long run, it will save you time, money and frustration!

Click here to read an article from seomoz, a leading site on Search Engine Marketing and all things SEO related. Seomoz is now Moz and the little robot below is Roger their mascot.

Roger from MOZ

 

New ways to learn the skills that you need

Today’s learning is far different than when I went to school but I like the instant access the web has given us today for learning and grasping new technologies. With that in mind, there are now a number of websites that you can sign up on and learn programming languages or even take business courses. These new ways can even be a factor in developing a skilled workforce from within your organization.

The following ones are great for entrepreneurs, business owners, front and back office personnel:

  • Udemy – They provide online learning for a number of different things from the arts to the humanities and everything in between. As far as learning is concerned it seems to be the most well-rounded set of offerings available on the web to date for continuous learners and it includes both paid and free courses.
  • Codecademy – More focused on the programming languages used on the web, JavaScript, Python, Ruby and XHTML (HTML) and CSS. This is a great site since you do not have to buy any additional software and the site uses various learning techniques to help you learn to code, to date one of my favorites and free for the most part.
  • Udacity – Mostly programming courses, very structured and intense, this site is currently offering a very limited set of courses but very intense and definitely for those who want or yearn higher level learning, not just the standard web development stuff, comes with homework and quizzes.

These are great for learners of all ages and literacy levels:

  • Khan Academy – This is the granddaddy of the learning sites, Khan Academy site has one of the strongest communities available, it is free and the video lessons are used by brick and mortar schools all over the country. Lessons can be viewed on YouTube and iTunes alike and they can also be downloaded for later viewing using a Bit Torrent client. Their official Bit Torrent client is utorrent which can be downloaded for free (Check for system requirements, but as of this post, only available for windows). Mostly used by schools but math and knowledge of concepts will benefit you, no matter where you find yourself.
  • GCFLearnFree – This is probably one of the oldest ones on the web and probably still one of the most well-rounded ones in the whole bunch. The Goodwill Community Foundation, has one mission and that is to make people employable, so I give this site thumbs-up for their mission statement and the combination of text/images and videos makes this one of the most user-friendly sites for all ages as well as for most literacy levels available. This site also includes learning social media and can be viewed on mobile devices as well.

There are many other learning sites out there, some are worth a look others are not. Google or use the Bing search engine to seek out free learning sites and take a look at the different ones available, many follow similar styles of training others are almost nothing but text and images.

There are plenty of paid sites available which do offer good training but before you make the investment in time or money, check out the free ones first. What I learned is that online learning while good does not work for everyone, but before you make a monetary investment try it out for free first and that way you can determine if this type of learning works out best for you.

Keep in mind that if you are an employer, this could be a viable option for your employees. Many have laptops and can easily access these during their lunch hour. You can also set up rooms where after work they can log in and take courses to increase their productivity, increase their skill levels and help them to qualify for higher paying positions within your organization.

Sincerely,

Eric