Research your online marketing vendors

As I peruse the internet, I see more and more companies offering SEO, Internet Marketing, Link Building, Social Media Strategies and other online services to help you increase your page ranking, link juice, and followers.

This is the digital age of snake oil and while there are many legitimate firms that are out there to help your online and social media presence in a very real and legal way, there are also the scammers trying to separate you from your marketing budget.

The reality is you should do your due diligence when seeking a provider, you should research everyone from your designer to your agency and if have someone handling social media check him out as well. This will ensure that you get the best people to handle your online presence.

Also be leary of your brother-in-law’s cousin who designs web pages, or your neighbor’s nephew. While sometimes it is good to hire people that you are acquainted with or receive positive feedback on, for the most part, this can work against you and you will probably have a bigger problem on your hands in the long run.

I normally check out a person’s past work and business relationships. I do not count a relative or one of their personal friends as a reference since who would give their buddy a bad review?

They should have bonafide business relationships and samples of worked performed or services rendered that show their competency as well as their ability to deliver. So that I can shorten this post here is something to remember when you hire a person or team with a real and proven track record, you will most likely achieve or receive the outcome you would be looking for.

If you cut corners and go with people that promise or say that they can achieve your outcome without any real research on your part, most likely you will end up losing money on an effort that was futile, to begin with.

So do yourself a favor and research your vendors, in the long run, it will save you time, money and frustration!

Click here to read an article from seomoz, a leading site on Search Engine Marketing and all things SEO related. Seomoz is now Moz and the little robot below is Roger their mascot.

Roger from MOZ

 

Head First WordPress – Ideal Book for Creative & Business Bloggers

WordPress Publication

About a year ago I started a self-hosted WordPress site for my firm. The problem was that most of the books that I got were not very intuitive. I would fumble through the WordPress Documentation which in itself was written well but in a plain vanilla way. So it made retaining information hard since there was a lack of visuals and footnotes for references. Then came Head First WordPress which was a great book for a guy like me a business marketer/graphic designer who does not have a lot of experience working with CMS (Content Management Systems) or Blogging Software.

Head First WordPress is designed to help you learn concepts and ideas fast and shows you visually what you need to do. The book designed is intentional because the layout is designed to stimulate your mind into learning new concepts and retaining them as well. I enjoyed the book because as you see in my blog I was able to implement many of the concepts that I learned from my blog. In fact, this book is my WordPress Bible.

I would recommend this book for business people, creative people for anybody that really needs to learn WordPress easy and yet not be bored in learning a technical subject. I like the book because it was easy to grasp and it made learning fun especially with the visuals which help reinforce certain concepts that you need to understand when it comes to stylesheets and other HTML markup language. As a business marketer it just makes my job that much easier, as a graphic designer with a coding background, I am glad that I do not have to labor over code like I use to some years back. So if you need a good WordPress book, I say get the Head First WordPress from O’Reilly and learn how to be a WordPress rockstar!

The Head First Series is published and distributed by O’Reilly Media.

Where is the fashion information?

It is still with us but will now be handled by our sister group at The Dicky Bow. The original site was the Rift Magazine Online, so we felt that we needed to return to our roots.

The DickyBow Site

Toro Media Group will focus on business information and deliver content to marketers in small and medium businesses. The Dicky Bow will focus on fashion-related information. Both of the sites will be fully running by March 15, 2011. So please be patient and check back to see the latest posts and information at Toro Media Group.