The Curata Content Marketing System

Managing content marketing strategies can be very difficult to many organizations.

First of all, they may not have the expertise in-house and may work with several agencies to help them accomplish this. Second, their efforts are decentralized with no documentation in place to help build a strategy with an end goal in place. Third, they may have content but have no clue or idea on how best to use their content. They may still believe in the misconception that you need to post anywhere and everywhere.

In fact, most companies are so focused on trying to reach high levels of hits, clicks, likes, and leads that they forget the end goal of their content marketing strategy. If your end goal is to educate your customer base or to make them feel valued as a customer, then your content marketing strategy should be governed by it and not the other way around.

One systematic approach that I found to help with developing a solid content marketing strategy is The Content Marketing Pyramid™ by Curata.

Their system is a framework that is designed to help companies formulate and document solid content marketing strategy. The framework brings order and stability to chaotic content creation. Using their words, “it can improve your focus, increase the production and it can create a predictable stream of successful content”.

Instead of grading the system myself, in fact, I use it and have downloaded their ebooks, I thought that it would be better to alert you to Curata, they have a great blog and many downloadable ebooks that can get you on the way to successful content marketing creation.

I am not a spokesman or get paid to talk about them, like you, I am just a marketer that is trying to get better at his job, and I like to share what I learn with others. The system really works and can make you a rockstar at your firm. Go to any of the links that I have provided, or click on this link to read more from the Curata Blog.

Sincerely,

Eric Toro

Are you ready for SMX 2017!

Looking to understand and succeed in search marketing? The world’s largest search engine marketing conference, SMX East is taking place this October 24-26, 2017 at the Jacob K. Javits Convention Center, 655 West 34th Street
New York, NY 10001. It’s a great show to attend, I will see you there if possible and the conference allows SEO/SEM specialists to take a deep dive into SEO and SEM tactics that tackle their search marketing challenges.

SMX is the only conference entirely devoted to search marketing and how search fits in the marketing mix. For more information go to: SMX East, NYC

The conference is produced and sponsored by Search Engine Land and Marketing Land.

See you there!

Eric

What happened to us?

Hello,

Its good to be back, we started off strong and went off in the wrong direction. We opened an office in Bridgeport, CT but struggled with keeping our offices open, train and right blog post. So we decided to make some changes and we will focus more on our blogging and web and print tutorials rather than on the day to day struggles at our office.

So sorry for the delay and we will keep you posted!

Eric

 

Research your online marketing vendors

As I peruse the internet, I see more and more companies offering SEO, Internet Marketing, Link Building, Social Media Strategies and other online services to help you increase your page ranking, link juice and followers.

This is the digital age of snake oil and while there are many legitimate firms that are out there to help your online and social media presence in a very real and legal way, there are also the scammers trying to separate you from your marketing budget.

The reality is you should do your due diligence when seeking a provider, you should research everyone from your designer to your agency and if have someone handling social media check him out as well. This will ensure that you get the best people to handle your online presence.

Also be leary of your brother-in-law’s cousin who designs web pages, or your neighbor’s nephew. While sometimes it is good to hire people that you are acquainted with or receive positive feedback on, for the most part this can work against you and you will probably have a bigger problem on your hands in the long run.

I normally check out a person’s pass work and business relationships. I do not count a relative or one of their personal friends as a reference since who would give their buddy a bad review?

They should have bonafide business relationships and samples of worked performed or services rendered that show their competency as well as their ability to deliver. So that I can shorten this post here is something to remember when you hire a person or team with a real and proven track record, you will most likely achieve or receive the outcome you would be looking for.

If you cut corners and go with people that promise or say that they can achieve your outcome without any real research on your part, most likely you will end up losing money on a effort that was futile to begin with.

So do yourself a favor and research your vendors, in the long run it will save you time, money and frustration!

Click here to read an article from seomoz, a leading site on Search Engine Marketing and all things SEO related. Seomoz is now Moz and the little robot below is Roger their mascot.

Roger from MOZ