As I peruse the internet, I see more and more companies offering SEO, Internet Marketing, Link Building, Social Media Strategies and other online services to help you increase your page ranking, link juice and followers.
This is the digital age of snake oil and while there are many legitimate firms that are out there to help your online and social media presence in a very real and legal way, there are also the scammers trying to separate you from your marketing budget.
The reality is you should do your due diligence when seeking a provider, you should research everyone from your designer to your agency and if have someone handling social media check him out as well. This will ensure that you get the best people to handle your online presence.
Also be leary of your brother-in-law’s cousin who designs web pages, or your neighbor’s nephew. While sometimes it is good to hire people that you are acquainted with or receive positive feedback on, for the most part this can work against you and you will probably have a bigger problem on your hands in the long run.
I normally check out a person’s pass work and business relationships. I do not count a relative or one of their personal friends as a reference since who would give their buddy a bad review?
They should have bonafide business relationships and samples of worked performed or services rendered that show their competency as well as their ability to deliver. So that I can shorten this post here is something to remember when you hire a person or team with a real and proven track record, you will most likely achieve or receive the outcome you would be looking for.
If you cut corners and go with people that promise or say that they can achieve your outcome without any real research on your part, most likely you will end up losing money on a effort that was futile to begin with.
So do yourself a favor and research your vendors, in the long run it will save you time, money and frustration!
Click here to read an article from seomoz, a leading site on Search Engine Marketing and all things SEO related. Seomoz is now Moz and the little robot below is Roger their mascot.