Design Insights

 

rb-onepageIn the early days of my career, I did plenty of design and presentation work. Back then designers were a very catered bunch, but with the advent of technology and the growing trend of crowdsourcing, today’s freelancers seem to eke out a living doing what they love.

The days of big marketing departments have dwindled down to a mere paltry of what it once was. When I was employed at JP Morgan Investment Management (JPMIM) in the 90’s, we had 7 junior designers, two senior designers, six desktop publishers, six production people and two proof readers along with all the systems needed to produce high quality art work all in-house. I had many great collaborative experiences with the team that I worked with in the past.

Today, there are plenty of designers out there who enjoy designing and brainstorming new ideas and concepts. It’s important that firms recognize the talent found in their creatives. In general many firms do not value their creatives and see many of them as young, inexperience, the media has also added to the stereotype by portraying designers as slackers who whine and need to be catered to and quite often seen as expendable but that type of thinking is far from true and maybe its the reason behind this crowdsourcing explosion that has taken the internet by storm

It is vital that companies develop programs that bring creatives into their folds and make them part of their in-house marketing and design departments.

Whether a one-man department or a fully-staff operation with dozens of employees. Its critical to have an in-house design team or an agency that has worked with you for years and understands your corporate culture. They are in the best position to move your brand forward and revitalize your firm’s image.

In-house designers are sometimes not taken seriously but in the long-run the in-house designer is the person who will ensure the success of your corporate culture. When companies nurture their employees especially their creatives they are in essence investing in themselves for the future. The in-house designer will train all future creatives in graphic standards, they often are more discipline since they are already in a corporate environment and many of them have formal business training which makes them very equipped to handle not just design initiatives but presentations and other events where branding and image building is critical.

I started out working on wall street in the investment field for many years before I was trained to do graphic and web design. So when I came to J.P. Morgan I already had a formal business background, it is the combination of both backgrounds that have allowed me to work in public relations, public speaking, presentation work, print and web design, database marketing and social media.

This would not have been possible if the hiring manager back then at J.P. Morgan did not take a chance on me and since then I worked with many high profile companies helping them with their marketing and design initiatives. I am not unique in this regard, there are a long list of qualified creatives with good business training that would be an asset to a firm’s in-house marketing or design department.

 

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