Tag Archives: Business Development

The Curata Content Marketing System

Managing content marketing strategies can be very difficult to many organizations.

First of all, they may not have the expertise in-house and may work with several agencies to help them accomplish this. Second, their efforts are decentralized with no documentation in place to help build a strategy with an end goal in place. Third, they may have content but have no clue or idea on how best to use their content. They may still believe in the misconception that you need to post anywhere and everywhere.

In fact, most companies are so focused on trying to reach high levels of hits, clicks, likes, and leads that they forget the end goal of their content marketing strategy. If your end goal is to educate your customer base or to make them feel valued as a customer, then your content marketing strategy should be governed by it and not the other way around.

One systematic approach that I found to help with developing a solid content marketing strategy is The Content Marketing Pyramid™ by Curata.

Their system is a framework that is designed to help companies formulate and document solid content marketing strategy. The framework brings order and stability to chaotic content creation. Using their words, “it can improve your focus, increase the production and it can create a predictable stream of successful content”.

Instead of grading the system myself, in fact, I use it and have downloaded their ebooks, I thought that it would be better to alert you to Curata, they have a great blog and many downloadable ebooks that can get you on the way to successful content marketing creation.

I am not a spokesman or get paid to talk about them, like you, I am just a marketer that is trying to get better at his job, and I like to share what I learn with others. The system really works and can make you a rockstar at your firm. Go to any of the links that I have provided, or click on this link to read more from the Curata Blog.


Eric Toro

What happened to us?


Its good to be back, we started off strong and went off in the wrong direction. We opened an office in Bridgeport, CT but struggled with keeping our offices open, train and right blog post. So we decided to make some changes and we will focus more on our blogging and web and print tutorials rather than on the day to day struggles at our office.

So sorry for the delay and we will keep you posted!



Why have the post been slow and coming?

Sorry to all about the posts. I have been slow since there has been a lot going on and with Hurricane Sandy my problems have been compounded. Toro Media Group was operating out of Bridgeport, CT but its a very unwelcoming city that leaves a lot to be desired. High taxes, no power (four days now) and crime have taken this city has low as it can get.

We are relocating our facility to the boroughs of NYC, where frankly there is a better business environment and more energy as well as a business friendly borough (The Bronx) and to mention born and raised in the Bronx, NY with three generation still there. Currently I am the only known family member that does not live in the city but I tried staying in Bridgeport and I kind of lost the fight.

So we will resume this week hopefully in our new location in Riverdale, NY.

Thanks for your patience.


Eric Toro

Toro Media Group


Caminando por la Sierra - Toro de Osborne
Caminando por la Sierra – Toro de Osborne (Photo credit: Mundo Desconcertante)
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New ways to learn the skills that you need

Today’s learning is far different than when I went to school but I like the instant access the web has given us today for learning and grasping new technologies. With that in mind there are now a number of websites that you can sign up on and learn programming languages or even take business courses. These new ways can even be a factor in developing a skilled workforce from within your organization.

The following ones are great for entrepreneurs, business owners, front and back office personnel:

  • Udemy – They provide online learning for a number of different things from the arts to the humanities and everything in between. As far as learning is concerned it seems to be the most well-rounded set of offerings available on the web to date for continuous learners and it includes both paid and free courses.
  • Codecademy – More focused on the programming languages used on the web, JavaScript, Python, Ruby and XHTML (HTML) and CSS. This is a great site since you do not have to buy any additional software and the site uses various learning techniques to help you learn programming, to date one of my favorites and free for the most part.
  • Udacity – Mostly programming courses, very structured and intense, this site is currently offering a very limited set of courses but very intense and definitely for those who want or yearn higher level learning, not just the standard web development stuff, comes with homework and quizzes.
  • Gurushare – You can learn some of the older school technology here, like Crystal Reports XI and FreeMind, two programs that I use for business but it lacks many of the new applications and while I like it personally, I am not sure that it can sustain itself amidst all the other platforms for learning that are being develop and that are supported by stronger and younger communities.

These are great for learners of all ages and literacy levels:

  • Khan Academy – This is the grand daddy of the learning sites, Khan Academy site has one of the strongest communities available, it is free and the video lessons are used by brick and mortar schools all over the country. Lessons can be viewed on YouTube and iTunes alike and they can also be downloaded for later viewing using a Bit Torrent client. Their official Bit Torrent client is utorrent which can be downloaded for free (Check for system requirements, but as of this post, only available for windows). Mostly used by schools but math and knowledge of concepts will benefit you, no matter where you find yourself.
  • GCFLearnFree – This is probably one of the oldest ones on the web and probably still one of the most well-rounded ones in the whole bunch. The Goodwill Community Foundation, has one mission and that is to make people employable, so I give this site thumbs-up for their mission statement and the combination of text/images and videos makes this one of the most user friendly sites for all ages as well as for most literacy levels available. This site also includes learning social media and can be viewed on mobile devices as well.

There are many other learning sites out there, some are worth a look others are not. Google or use the Bing  search engine to seek out free learning sites and take a look at the different ones available, many follow similar styles of training others are almost nothing but text and images.

There are plenty of paid sites available which do offer good training but before you make the investment in time or money, check out the free ones first. What I learn is that online learning while good does not work for everyone, but before you make a monetary investment try it out for free first and that way you can determine if this type of learning works out best for you.

Keep in mind that if you are an employer, this could be a viable option for your employees. Many have laptops and can easily access these during their lunch hour. You can also set up rooms where after work they can logged in and take courses to increase their productivity, increase their skill levels and help them to qualify for higher paying positions within your organization.